After taking over an existing Nissan dealership with a different name, Advantage Nissan of Westbury expressed the need to brand their new name on Long Island and become more successful than their predecessor.
Plan
WBAB worked with Advantage Nissan's new owners to come up with a plan to brand the new name and bring public awareness to their dealership. On-air exposure and the ability of Advantage Nissan to give away a car was key to solving this problem.
Process
WBAB's promotions department and Account Executive coordinated with Advantage Nissan to tie Advantage in with WBAB's heritage "I AM WBAB" promotion. This enabled Advantage to receive over 500 promotional announcements in a 3 month period to brand their new name. Advantage Nissan gave away a 350Z at the end of the promotion which WBAB drove to their numerous events across Long Island all summer long with Advantage's logo's on it!
Performance
Advantage Nissan and WBAB's "I AM WBAB" promotion was a huge success! Advantage Nissan is now branded as "the" Nissan dealership in Nassau County. The client was so impressed with WBAB he has already committed to a promotion for his new dealership that is opening up next year!
Marketplace
Stay ahead of the storm. Find evacuation routes, safety tips and more in the Hurricane Guide .
Better sound. New stations. No fees. Discover the benefits of HD RadioTM
© All Media Guide, LLC. Portions of content provided by All Music Guide®, a trademark of All Media Guide, LLC.